Why How You Say What You Say Matters

Sometims we have the opportunity to give good news and sometimes we have to give bad news.  Regardsless which side you are on, insurance professionals must know how to most effectively say what they need to say.  This involves wirting letters, giving presentations, and making coverage recommendations.

In this session we look at:

*  Why how you say whay you say matters;

*  How to communicate "insurance-ese" effectively; and

*  How to decipher policy language for clients